That's a fair question.

KEIKI was created by four mothers who couldn't find personal care products designed specifically for children aged 3–11. Before launching anything, we spent years researching ingredients, developing formulations, working with experts, and testing products against the standards we would expect for our own children.

Every product is created with one goal: to provide safe, gentle, everyday care for growing kids.

KEIKI products are developed with a strong focus on safety, skin compatibility, and everyday use for children.

Our formulations are reviewed by doctors and developed by experienced pharmacist-formulators with expertise in cosmetic science, ingredient safety, and product efficacy.

Every ingredient is carefully selected based on its safety profile, suitability for delicate skin, and compliance with cosmetic quality standards.

We believe trust comes from thoughtful formulation, careful testing, and complete transparency.

Everything around us is made of chemicals - including water, aloe vera, and the air we breathe.

Some ingredients may sound unfamiliar because they use their scientific names on labels. Many of these ingredients play an important role in keeping products safe, stable, and effective.

For example, some ingredients help maintain a skin-friendly pH, others keep the formula consistent, and some protect the product from contamination during everyday use.

At KEIKI, every ingredient is selected for a reason, and only when it meets our standards for safety and suitability for children.

Actives are the ingredients that help deliver the main benefit of a product.

For example:
● Moisturising actives help hydrate the skin.
● Soothing actives help calm irritation.
● Conditioning actives help keep hair soft and manageable.

At KEIKI, active ingredients are carefully selected to be both effective and gentle for growing skin and hair.

Yes. The fragrances used in KEIKI products are allergen-free and selected with children's sensitive skin in mind.

Yes.

All KEIKI products are:
● Sulphate-free
● Silicone-free
● Paraben-free

We choose ingredients carefully to keep our formulations gentle and suitable for everyday use.

Yes.

All KEIKI products are vegan and do not contain animal-derived ingredients.

Absolutely.

KEIKI products are designed for children aged 3–11, but adults looking for gentle, everyday care can use them as well.

Yes.

UV rays can reach the skin through windows and during short periods of outdoor exposure throughout the day.

Daily sunscreen helps protect children's delicate skin from cumulative sun damage, whether they're playing outdoors, travelling to school, or spending time near windows.

Yes.

KEIKI products are formulated using carefully selected ingredients and allergen-free fragrances to support skin compatibility and everyday use.

KEIKI products are specifically created for children between the ages of 3 and 11 years.

This depends on activity levels, weather, and hair type.

For most children, washing hair 2-4 times per week is sufficient. Children who sweat more frequently or spend more time outdoors may require more regular washing.

Yes.

KEIKI Shampoo is suitable for curly, wavy, and straight hair types. Its gentle cleansing formula helps keep hair clean, soft, and manageable.

KEIKI Body Wash is formulated with gentle cleansing ingredients and is suitable for delicate skin.

If your child has a medically diagnosed skin condition such as eczema, psoriasis, or severe sensitivity, we recommend consulting your healthcare professional and performing a patch test before use.

No.

KEIKI products are designed for year-round use and are suitable across changing weather conditions and seasons.

Yes.

KEIKI Hand Wash is designed for frequent daily use.

With ingredients such as aloe vera and oat extract, it helps cleanse hands while supporting skin comfort and reducing the feeling of dryness that can come with repeated washing.

No.

KEIKI products do not contain artificial colours.

Yes.

None of our products contain gluten - containing ingredients.

Yes.

Preservatives are important because they help keep products safe during everyday use.

They prevent the growth of bacteria, yeast, and mould, helping maintain product quality throughout its shelf life.

The preservatives used in KEIKI products are carefully selected, used within approved limits, and chosen for their suitability in gentle formulations.

KEIKI Sunscreen contains zinc oxide, a mineral UV filter that provides broad-spectrum protection.

Because zinc oxide sits on the skin's surface to help reflect UV rays, a mild white cast may be visible on some skin tones.

We've carefully balanced the formula to help it spread evenly and feel comfortable during daily use.

Most dermatologists and paediatricians recommend sunscreen use from 6 months of age onward.

For children younger than 6 months, it is best to consult your healthcare professional before applying sunscreen.

In addition to sunscreen, other sun-protection measures such as seeking shade, limiting sun exposure, and wearing protective clothing are also recommended.

For us, "Made Safe" means every ingredient is selected with care, purpose, and safety in mind.

It means choosing ingredients with established safety profiles, avoiding unnecessarily harsh substances wherever possible, and creating formulations that are gentle enough for regular use on growing skin and hair.

It's not a marketing phrase. It's the standard we use when developing every KEIKI product.

Nature isn't always identical — and neither are naturally derived ingredients.

Because many KEIKI products contain plant-based ingredients, slight colour variations may occur between batches or gradually over time.

These natural changes do not affect the product's safety, quality, or performance.